Sir|Madam
Art Direction & Product Production
︎ Creative Strategy
︎ Photoshoot Project Management
︎ Photo-Retouching & Image Asset Organization
︎ Lookbook & Catalog Design
Art-direction of image assets, and design of catalog, for Sir|Madam’s Fall-Winter 2020 product launch. Peas for peace, colorful health drinks, fun fruit atop traditional handmade Turkish glassware, and texturetexturetexture. Multiple surfaces made for a delightful, quick-moving shoot and last-minute deliverables ready just in time for sales’ show-season. We took a more modish approach shooting three major introductions – the Rialto Glass, Ozu Ceramic, and Teak-Root Wood Collections – balancing the ability for new product directions to marry well into the established visual tone of the brand’s current and past offerings.
“With a strong focus on domesticity and entertaining, Sir|Madam evokes classic motifs and historical references in an easy, modern way. The products are designed to be timeless, easily fitting within the range of styles in today’s eclectic, collected interiors.”
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Season’Year
Behind-the-Scenes
Designed at Aesthetic Movement
Photos © Sir|Madam: Styled by Pam Morris and Aesthetic Movement; Photography by Kate Sears
Photos © Sir|Madam: Styled by Pam Morris and Aesthetic Movement; Photography by Kate Sears
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