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Shoppe Object


WORLD BUILDING / EVERYTHING

For years I was Design Director for Shoppe Object, the boutique home and lifestyle trade show, and part of the powerhouse tiny team that concepted, launched, and grew it from 100 brands in our inaugural 2018 season to more than 500 today. As the show grew, so did the design system, and I led all of it: brand identity, the website and daily editorial, email and social campaigns, sales decks and exhibitor materials, printed brochures, and the signage and building vinyls on-site.

  When the pandemic pushed us online, I led the design and UX build of Shoppe Online, our custom B2B marketplace, from vendor and buyer portals to end-to-end onboarding, and helped translate the physical show into digital market weeks, content drops and product releases with our brand partners, curated editorial video, and a week of live panels and community events. Shoppe Object and Shoppe Online were acquired by International Market Centers (IMC/ANDMORE) in 2022.

“Shoppe Object is New York’s semiannual, independent home and gift show. With a curated roster of visionary brands and makers presented in an elevated setting, Shoppe Object is the ultimate resource for premier merchants and influential editors. Born of a vanguard spirit to celebrate and service the progressive retail and design community, Shoppe Object is a gathering of fellowship, an expression of ideas, and a physical manifestation of a shared ethos – dedication to, and reverence for the good, the beautiful, the inspired, the innovative, and the well-made.”

Scope 


  • 🤓 The System: Design & Product

    ↳Brand Identity & Systems Design ↳Biannual Seasonal Show Branding ↳Website Design, Build & Daily Management ↳Tri-Weekly Email Marketing Campaign to Social Media Rollout ↳A Flowing River of Curated Editorial: Brand Stories, Product Roundups & Founder Interviews ↳Social Media & Digital Content ↳Sales Decks & Press Materials ↳Exhibitor Manuals, Contracts & Collateral ↳Printed Show Brochures, Invitations & Merch ↳IRL / Onsite Show Signage ↳Exterior Building & Wayfinding Vinyls

  • 🦾 Making It Work: Strategy, Management & Production

    ↳Content Curation & Image-Making ↳Brand Partner Strategy, Concepting & Storytelling ↳ Vendor Database & Asset Management ↳Community-Building Initiatives ↳ Production Partner & Print Vendor Management ↳UX/UI Design & Project Management of the Shoppe Online B2B e-commerce platform build with the development team at Ribbon ↳Onsite Photography & Video ↳Marketing Strategy & Storytelling to Advertise Brand Partners ↳Workflow Documentation & Internal Systems

CONTENT CREATION / CURATION / MARKETING STRATEGY / DESIGN





WEBSITE DESIGN & DAILY MANAGEMENT
SHOPPE ONLINE B2B MARKETPLACE