Shoppe Object

[World-Building / Everything]

• Design & Product

  ︎ Brand Identity & Systems Design
  ︎ Biannual Show Branding
  ︎ Website Design, Build, & Management
  ︎ Tri-Weekly Email Marketing Campaigns
  ︎ Rolling Output of Curated Editorial Content ie. Brand Stories, Product Roundups, & Interviews
  ︎ All Things Social Media streams
  ︎ Sales Decks & Press Releases
  ︎ Exhibitor Manuals & Contracts
  ︎ Printed Show Brochures & Merch
  ︎ IRL / Onsite Show Signage
  ︎ Exterior Buiding & Wayfinding Vinyls
  ︎ Intiation, conceptualization, development, refinement and documentation of all design solutions
  

• Strategy, Management & Production

  ︎ Content Curation & Image-Making
  ︎ Community-Building Initiatives
  ︎ Design & Project Management of buildout of Shoppe Online, the new B2B E-commerce Platform of Shoppe Object with development partnership / folks at Ribbon
  ︎ Relationship Management + Sourcing with Production Partners & Print Vendors
  ︎ Photography & Video 
  ︎ Vendor Database Management
  ︎ Strategy, Concepting, & Storytelling to promote Brand Partners
  

• Startup / Growth Role

  For years, I was the powerhouse Design Director for the incredible tiny team at the boutique home and lifestyle trade-show, Shoppe Object. We concepted, launched, and grew SO, from 100 brands our inaugural season in 2018, to 500+ brands and designers to where the show is today. Adapting to the Covid-19 pandemic, we quickly pivoted to digital offerings. I lead the design and dev build out of our custom B2B E-Commerce Marketplace, Shoppe Online, as well as a the production of our digital market weeks – inclusive of exciting content-drops and product-releases with our brand partners, curated editorial video highlights, and a week of live panel discussions with daily interactive community events. Shoppe Object & Shoppe Online were recently acquired in 2022 by International Market Centers (IMC / ANDMORE).

• About Shoppe Object

  “Shoppe Object is New York’s semiannual, independent home and gift show. With a curated roster of visionary brands and makers presented in an elevated setting, Shoppe Object is the ultimate resource for premier merchants and influential editors. Born of a vanguard spirit to celebrate and service the progressive retail and design community, Shoppe Object is a gathering of fellowship, an expression of ideas, and a physical manifestation of a shared ethos — dedication to, and reverence for the good, the beautiful, the inspired, the innovative, and the well-made.”