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I design systems, stories, and platforms that connect people to culture. I help ambitious brands figure out how their ideas should look, sound, move, and behave.


Formerly, Design Director of the boutique home and lifestyle trade-show Shoppe Object, and Senior Designer & Strategist at design studio Aesthetic Movement.






IMPRESSIONS: Aesop Case Study

Creative Technology / Retail Experience 
A receipt records the sale and forgets the visit. This one remembers: a one-of-one print, pressed at the counter, that turns the data of a single moment into something worth keeping.

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SHOPPE OBJECT
World-building / Design / Strategy 
A design fair that became a platform, then a marketplace, then a small media universe. 100 → 500+ brands · 400+ partners · acquired by International Market Centers, 2022

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SO: Shoppe High Point Market
Print Editorial / Digital Marketing / Signage 
The real test of an offshoot identity is whether it survives scale. This one had to hold at mobile, postcard, and building size.

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ALEX ASHE
Digital / Website Design & Build 
Making a home for a filmmaker's films without getting in the way of the films.

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PROTOCOL-01

Experimental Design / Creative Technology 
What happens when a social rule gets a body? A protocol that makes the unspoken etiquette of a meeting, its time and patience and turn-taking, into something you can see and hold.

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THE AFFECTIVE INDEX
Research / Typography 
Can a feeling be set in type? Ongoing research that gives internal states a grammar of color, form, and constraint.

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GUADALUPE MARAVILLA
Sound / Performance / Community Offering 
Sound meditation ceremonies activating Maravilla's sculptural instruments as a communal experience.

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Shoppe Object, Summer ‘19
Show Brochure / Print & Digital Multi-Channel Marketing Campaigns

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AESTHETIC MOVEMENT

Brand Systems / Digital / Campaign 
You learn a studio by doing everything in it. Years of brand, campaign, print, and show design across a multi-brand studio, from junior designer to senior designer and strategist.

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INSURANCE EDITIONS
Editorial / Book Design 
Book design for an independent poetry press, two titles carried from manuscript to finished object.

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GRAPHIC IMAGE
Print / Product Design / Illustration 
Art Deco was made to be looked at; this asks to be held. A leather goods line built from Deco geometry in foil, embossing, and debossing.

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CLEANER
Choreography 
Most work is already choreography, we just don't call it that. Movement direction for Jennifer and Kevin McCoy's film on labor, technology, and the routines of the workday.

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PRESSROOM
Creative Technology / Systems Design
One press, many minds: a generative system whose "brand grammar" is swappable, so the same engine notices, composes, and remembers differently for each house. Four live grammars: the apothecary, the ritual, the lab, the farm.

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AESTHETIC MOVEMENT  
Email Marketing / Newsletter Design
The inbox is the hardest room to design for. Email and newsletter design for a roster of 40+ brands: launches, seasonal sends, and sales notes built to be opened.

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THE FLORAL SOCIETY
Graphic Design / Photo-Retouching
Photographic blooms built for The Floral Society's seed packaging, entirely through retouching and image manipulation.




JULIA’S
Creative Direction / Interior & Digital Design
Restoring a historic building in Isabela as a guest house, cultural space and community project.

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IMMODEST COTTON
Product Mockups / Graphic Design / Art Direction
Building the look of the Immodest Cotton handbags line from product mockups out.

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SIR | MADAM
Art Direction / Lookbook Catalog
Heritage handled lightly. Art direction and catalog design for a homeware launch that treats classic motifs as something to play with and preserve.

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MAYBELLINE
Choreography / Movement Direction
Movement direction for Maybelline New York, turning a product unboxing into choreography.

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